How to send MIDI CC to channel strip instead of plugins (Kontakt, ESX)?

Hi there!

I'm currently trying to figure out how to send MIDI controller information to Logic's channel strips instead of the plugins. For example, when I send CC7 from my faders, I want the channel strip fader to change. Instead, it looks like the fader is affecting Kontakt's internal volume fader.

For another example, I'm sending CC10 from a knob on my controller to a selected track. I would like this to change the pan on the channel rather than Kontakt's internal panning.

Might anyone know what the fix for this might be?

Thank you and hope someone can help!